Arnav Kumar Tripathy

StyleFav

StyleFav is a start-up offering trendy fashion accessories for women. The project involved designing a logo that reflects the brand’s identity and contemporary fashion appeal.

Timeline
October – December 2022
Role
Graphic Designer in a team of 1
Category
Tools
Adobe Illustrator

The brief

A distinctive and memorable logo for StyleFav, a start-up offering trendy fashion accessories for women. The logo should communicate contemporary fashion, elegance, and femininity while remaining versatile across digital platforms, packaging, and promotional materials.

The idea behind the logo

The logo combines a stylised hat with a flowing brim and a feminine facial profile, symbolising fashion, individuality, and elegance. The green and black colour palette balances freshness with sophistication, while the minimalist form creates a distinctive visual identity aligned with the brand’s contemporary appeal.