DecorGoals
DecorGoals is a furniture retailer offering a wide range of furniture for residential and office spaces. The project involved designing a logo that reflects the brand’s identity and appeal.
- Timeline
- April – June 2023
- Role
- Graphic Designer in a team of 1
- Category
- Tools
- Adobe Illustrator, Adobe Photoshop
The brief
DecorGoals is a furniture retailer offering a range of furniture for residential and office spaces. The project involved designing a logo that communicates the brand’s focus on interior furnishings while establishing a distinctive, approachable, and professional visual identity.
The idea behind the logo
The logo combines a stylised chair-inspired form with a circular blue symbol, creating a visual association with furniture, comfort, and interior spaces. The gradient blue adds depth and conveys reliability, while the neutral grey wordmark maintains a clean, contemporary appearance. Two logo variations were developed: a vertically stacked version and a horizontal version, allowing flexibility across different branding applications.
Final Logo and Other Explorations
