Arnav Kumar Tripathy

IIT Delhi–Abu Dhabi Logo

This project was a submission to a logo design competition organised by the Indian Institute of Technology Delhi for its newly inaugurated Abu Dhabi campus.

Timeline
August – September 2024
Role
Graphic Designer in a team of 1
Category
Tools
Adobe Illustrator

The brief

The project involved designing an institutional logo for the Indian Institute of Technology Delhi – Abu Dhabi. The objective was to develop a distinctive visual identity that connects the institute’s academic heritage with its presence in the UAE, while maintaining a visual association with the parent institution, IIT Delhi.

The idea behind the mark

The logo is constructed from the letters I-I-T-D, stylised using visual characteristics of Arabic lettering. The letterforms are tilted and arranged to create a diamond-like silhouette, referencing the distinctive rooftop design of Dogra Hall at IIT Delhi. This approach brings together the institute’s architectural identity and the visual language of Arabic calligraphy, establishing a connection between IIT Delhi and its Abu Dhabi campus. The red colour is drawn from IIT Delhi’s existing logo, maintaining continuity with the parent institution’s visual identity.